Marketing Mix Strategies in Indian Banking Sector - Arora, Jyoti
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In view of the resilient competition in the banking industry and the fact that most of the products or services provided by public and private sector banks are identical, effective marketing mix strategies of these banks can certainly differentiate their product from those of rivals. The objective of this study was to examine the competitiveness of marketing mix strategies of the public sector banks and private sector banks.

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Produktbeschreibung
In view of the resilient competition in the banking industry and the fact that most of the products or services provided by public and private sector banks are identical, effective marketing mix strategies of these banks can certainly differentiate their product from those of rivals. The objective of this study was to examine the competitiveness of marketing mix strategies of the public sector banks and private sector banks.
Autorenporträt
Arora, Jyoti
Dr. Jyoti Arora an Asistant Professor in SD College Banur, Punjab, India. She is a post graduate in Commerce, Phd in Marketing, Law Graduate, UGC-JRF and Associate member of ICSI (Institute of company secretaries of India).