Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.
Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.
Adam Arvidsson is Assistant Professor in the Department of Film and Media at the University of Copenhagen.
Inhaltsangabe
1. Introduction Part I: From Fascism to Fordism 2. From Unification to the Fascist Takeover: The First Developments of Mass Consumption 3. Bourgeois into Fascists? Mass Consumption and the Regime 4. The American Influence 5. The Economic Miracle: Mass Consumption and Modernisation Part II: The Roots of Postmodernity 6. The New Ethic of Consumption I: The New Housewife 7. The New Ethic of Consumption II: Crisis and Reconstruction 8. Conclusion
1. Introduction Part I: From Fascism to Fordism 2. From Unification to the Fascist Takeover: The First Developments of Mass Consumption 3. Bourgeois into Fascists? Mass Consumption and the Regime 4. The American Influence 5. The Economic Miracle: Mass Consumption and Modernisation Part II: The Roots of Postmodernity 6. The New Ethic of Consumption I: The New Housewife 7. The New Ethic of Consumption II: Crisis and Reconstruction 8. Conclusion
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