Philip Kotler, Dipak C. Jain, Suvit Maesincee

Gebundenes Buch

Marketing Moves

A New Approach to Profits, Growth, and Renewal

Beschreibung

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

Autor

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.

Produktdetails

• Verlag: Harvard Business School Press / McGraw-Hill Professional
• Seitenzahl: 193
• Erscheinungstermin: 1. Juli 2001
• Englisch
• Abmessung: 240mm x 164mm x 24mm
• Gewicht: 468g
• ISBN-13: 9781578516001
• ISBN-10: 1578516005
• Artikelnr.: 10437447