Marketing Moxie for Librarians - Hoffman, Sharona
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Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy-from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms…mehr

Produktbeschreibung
Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy-from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.
Autorenporträt
Sharona Hoffman is the Edgar A. Hahn Professor of Law, professor of bioethics, and co-director of the Law-Medicine Center at Case Western Reserve University, Cleveland, OH. She received her bachelor of arts magna cum laude from Wellesley College, her juris doctor degree cum laude from Harvard Law School, and her Master of Laws in health law from the University of Houston. Hoffman has twice spent a sabbatical semester as a visiting scholar at the Centers for Disease Control and Prevention (2007 and 2014) and was a Robert Wood Johnson Foundation Fellow in Public Health Law in 2013. She has published more than 60 articles and book chapters on a broad range of health law and discrimination issues, won several awards for teaching and scholarship, and lectured throughout the United States and internationally as well as been widely featured in the media.