Marketing of Energy Conservation Services to Homeowners

Marketing of Energy Conservation Services to Homeowners

A Direct Response Approach

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This book is a must-read for anyone interested in marketing energy conservation services to homeowners. The authors provide a comprehensive overview of the direct response approach to marketing, and offer practical advice on how to implement it effectively. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate)...