Marketing of sustainable products: an application to housing - KOBA, Bahi
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This book is part of a body of work that aims to help understand the conscious purchasing behavior of a sustainable product such as housing. It is the result of several years of research. This book is intended for students, teachers, and researchers, of course, but also for professionals in the field of sustainable products and real estate marketing, who will find food for thought on the complexity of this atypical product. It highlights the concepts, theories and practices necessary to facilitate the understanding of housing purchases in the context of developing countries.

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Produktbeschreibung
This book is part of a body of work that aims to help understand the conscious purchasing behavior of a sustainable product such as housing. It is the result of several years of research. This book is intended for students, teachers, and researchers, of course, but also for professionals in the field of sustainable products and real estate marketing, who will find food for thought on the complexity of this atypical product. It highlights the concepts, theories and practices necessary to facilitate the understanding of housing purchases in the context of developing countries.
Autorenporträt
Koba Bahi è docente-ricercatore presso l'Università Alassane Ouattara di Bouaké (UAO). Ha conseguito il dottorato di ricerca in Scienze gestionali con specializzazione in marketing nel 2018 e il master nel 2013. Ha conseguito un doppio master in management (2006) e in economia (2008) presso l'UAO. È responsabile di vari corsi di marketing.