Nigel Piercy

Marketing Organisation (RLE Marketing)

• Gebundenes Buch

Produktbeschreibung

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: * The study of the organisational location and positioning of the marketing function * The analytical perspectives of information-processing theories of organisation * The relationship between structure and information * Organisational processes

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 252
• Erscheinungstermin: 16. September 2014
• Englisch
• Abmessung: 231mm x 157mm x 23mm
• Gewicht: 590g
• ISBN-13: 9781138791510
• ISBN-10: 1138791512
• Artikelnr.: 40550350

Autorenporträt

Multivolume collection by leading authors in the field

Inhaltsangabe

Part 1: The Organisational Dimensions of Marketing 1. Marketing and
Organisational Structure 21. Theories of Organsiation and Decision Making
Part 2: Marketing in the Organisation 3. The Departmentation and
Positioning of Marketing 4. Responsibility, Power and Politics Part 3:
Marketing Structures 5. Structures in the Marketing Organisation 6. Product
Management, the Product-Market Matrix Part 4: Organisational Design for
Marketing 7. Designing the Marketing Organisation 8. Organisational
Strategy for Marketing.