Marketing Pattern of Rape-seed and Mustard cultivation - Sharma, Amod;Yadav, Mukesh Kumar
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The present study being undertaken during the agricultural year 2014-2015 in Jaipur district of Rajasthan for the assessment of production and marketing of rapeseed and mustard crop, as the study comprises of 75 numbers of sample respondents by following multi-stage stratified random sampling method based on the land holding, as the average family size was 6.01, out of that 24.39 per cent was illiterate, also the workers constituted 44.12 per cent of total population, whereas the average size of holding was 3.46 ha. The overall per hectare total cost of rapeseed and mustard was Rs 16,794.96/-…mehr

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Produktbeschreibung
The present study being undertaken during the agricultural year 2014-2015 in Jaipur district of Rajasthan for the assessment of production and marketing of rapeseed and mustard crop, as the study comprises of 75 numbers of sample respondents by following multi-stage stratified random sampling method based on the land holding, as the average family size was 6.01, out of that 24.39 per cent was illiterate, also the workers constituted 44.12 per cent of total population, whereas the average size of holding was 3.46 ha. The overall per hectare total cost of rapeseed and mustard was Rs 16,794.96/- per ha with an average yield of 1,009.40 kg / ha. As the gross income was Rs 36,700.00/- per ha with an average net return of Rs 20,380.90/- per ha. While the overall benefit-cost ratio was 2.18: 1, two marketing channels were identified for the marketing of rapeseed and mustard crop viz; Channel I: Producer-Consumer and Channel II: Producer-Retailer-Consumer. The Producer's share in consumer's rupees was found highest on channel I. An attempt has been made to study the constraints faced by the growers during production and marketing.
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Autorenporträt
Dr. Amod Sharma: responsabile di Economia agraria, ha pubblicato 9 libri, organizzato 7 programmi di formazione, 3 progetti, 60 lavori di ricerca e membro di diversi organismi professionali, membro editoriale di riviste di fama nazionale, Ms. Ralu Chizo: studente post-laurea e Mr. Subhash Chandra Sharma: SMS (orticoltura), KVK Hazratpur, Firozabad Uttar Pradesh.