Marketing Perspectives on Phygitalization
192,99 €
inkl. MwSt.
Versandkostenfrei*
Erscheint vorauss. 13. März 2025
payback
96 °P sammeln
  • Gebundenes Buch

Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.

Andere Kunden interessierten sich auch für
Produktbeschreibung
Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Sudhir Rana, PhD, is a Faculty of Marketing and Strategy at the College of Healthcare Management and Economics at Gulf Medical University, United Arab Emirates. He has delivered over 300 keynote speeches and has led workshop sessions and webinars. He is Co-Editor-in-Chief of the South Asian Journal of Marketing as well as Editor of FIIB Business Review and a series editor for the book series Advances in Emerging Markets and Business Operations. Priya Jindal, PhD, is an Associate Professor at Chitkara Business School, Chitkara University, Punjab, India. With over 16 years of experience, she has supervised PhD and MPhil scholars and has published many research papers. She has filed more than 14 design patents and six utility patents and has edited several books. Dr. Jindal has presented at and chaired many national and international conferences, including several IEEE conferences. Indrajit Ghosal, PhD, is Associate Professor of Management & Commerce, Brainware University Barasat, Kolkata, India. He has more than 15 years of teaching experience and has published several books and book chapters and over 50 research papers in international journals. He also holds six patents. He has presented papers and case studies at international and national conferences, is a reviewer for several journals, and has been a keynote speaker, resource person, and chairperson. Arpan Anand, PhD, is an Assistant Professor at the Jaipuria Institute of Management, India. Dr. Anand's works have been published in national and international journals such as the International Journal of Emerging Markets, International Journal of Business and Globalization, and Journal of Service Research. He has been a guest faculty, scholar, guest editor, guest speaker, and session chair in India and abroad and is a reviewer for many renowned journals. Subhadeep Mukherjee, PhD, is an Assistant Professor of Management Studies at Ramaiah University of Applied Sciences, India. He has many years of industry experience in the domain of HR and marketing and has published and presented at international and national conferences. He is the Co-Editor-in-Chief of Adhyatma: A Journal of Management, Spirituality and Human Values and is a reviewer for many international and national journals.