Marketing Plan for the company Inversiones OLDA in Venezuela
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The theoretical framework was supported by the authors: Vire (2019), Guadarrama and Rosales (2015), Martínez, Fontalvo and Cantillo (2018), Rosell and Alonso (2015), Porter (2015), Vizcaíno and Sepulveda (2018), Gutiérrez, Pérez, Cavazo and Morales (2018), Guaña, Galvear and Ortiz (2015), among others. This study was based on a scientific macromodality, under a projective/field design, being descriptive and project feasible. The data collection technique and instruments used were direct observation and a structured interview. Qualitative and quantitative analysis was applied as data analy...
The theoretical framework was supported by the authors: Vire (2019), Guadarrama and Rosales (2015), Martínez, Fontalvo and Cantillo (2018), Rosell and Alonso (2015), Porter (2015), Vizcaíno and Sepulveda (2018), Gutiérrez, Pérez, Cavazo and Morales (2018), Guaña, Galvear and Ortiz (2015), among others. This study was based on a scientific macromodality, under a projective/field design, being descriptive and project feasible. The data collection technique and instruments used were direct observation and a structured interview. Qualitative and quantitative analysis was applied as data analysis technique. The results indicate that it is necessary to apply the digital marketing plan for the company in order to enhance its image through its online presence; likewise, social networks should be properly managed and the company should be involved in the online community to facilitate the increase in the conversion of potential customers, in short, to achieve an impact on the company's reach and positioning.
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