Basskaran Nair

Marketing Public Policy

Complexity, Hurts and Minefields

• Broschiertes Buch

Produktbeschreibung

This book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 160
• Erscheinungstermin: 28. Februar 2018
• Englisch
• Abmessung: 234mm x 155mm x 13mm
• Gewicht: 259g
• ISBN-13: 9781138559974
• ISBN-10: 1138559970
• Artikelnr.: 51554589

Autorenporträt

Basskaran Nair is an Adjunct Associate Professor at the Lee Kuan Yew School of Public Policy, Singapore, and the author of the books, Primer in Public Relations in Singapore and From Main Street to Cyber Street: Changes in the Practice of Communication His research interests cover marketing communication, investor relations, media relations and issues management.

Inhaltsangabe

Introduction: The Marketing of Public Policy PART I Complexity and
Communication Theories 1. Public Policy Dynamics 2. Wicked problems and
their application 3. Institutions and Political Structures PART II
Communication Practice 4. Agenda Setting, Framing and Priming 5. Social
Marketing 6. Activism, Advocacy and Public Opinion 7. New Media are
Mainstream PART III Issues Management 8. National Interests and Trade-offs