Andere Kunden interessierten sich auch für
![Marketing Mix Plan. A Repositioning Strategy for]( "Marketing Mix Plan. A Repositioning Strategy for")
Marketing Mix Plan. A Repositioning Strategy for "Cheezels" on the Australian Snack Market17,95 €![Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii]( "Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii")
Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii47,95 €![Sustainability as a source for competitive advantages]( "Sustainability as a source for competitive advantages")
Sustainability as a source for competitive advantages52,95 €![Country of Origin Effects as Key Success Factor for Marketing Strategies]( "Country of Origin Effects as Key Success Factor for Marketing Strategies")
Country of Origin Effects as Key Success Factor for Marketing Strategies27,95 €![Digital Brand Experience. Wie Marken an digitalen Touchpoints Erlebnisse schaffen, um Digital Natives zu begeistern]( "Digital Brand Experience. Wie Marken an digitalen Touchpoints Erlebnisse schaffen, um Digital Natives zu begeistern")
Digital Brand Experience. Wie Marken an digitalen Touchpoints Erlebnisse schaffen, um Digital Natives zu begeistern52,95 €![Differentiation as the key to success. A marketing plan for Starbucks]( "Differentiation as the key to success. A marketing plan for Starbucks")
Differentiation as the key to success. A marketing plan for Starbucks27,95 €![Social Media in a B2B Context]( "Social Media in a B2B Context")
Social Media in a B2B Context18,95 €
Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Bond University Australia (Bond Business School, Bond University, Gold Coast, Queensland, Australia), course: Graduate / Master, language: English, abstract: The Australian pie company "Pie Face" was examined and evaluated through applying marketing strategies. Finally, recommendations for focusing on a certain strategy and general implications are made in the paper.Group project assignment for this paper was to describe the target market of the brand and prepare a perceptual map of the market, to briefly conduct an environmental scan by describing the key social, demographic, economic, technological, political/legal and competitive factors that affect the brand's business and to identify and discuss two internal factors (personal/psychological) and two external factors (social/cultural/situational) that affect the choice of the brand.Furthermore to discuss the current Integrated Marketing Communication (IMC) campaign of the brand.What are the IMC tools and media that the brand is currently using? How effective are these tools in creating a positive attitude towards the brand considering the target market of the brand?
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.