Bonita Kolb

Broschiertes Buch

Marketing Research for the Tourism, Hospitality and Events Industries

Beschreibung

This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.

Autor

Bonita Kolb is Emeritus Professor at Lycoming College, Williamsport, USA, currently living in Nashville, Tennessee.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 2 ed
• Seitenzahl: 190
• Erscheinungstermin: 20. Juni 2025
• Englisch
• Abmessung: 241mm x 171mm x 12mm
• Gewicht: 408g
• ISBN-13: 9781032940380
• ISBN-10: 1032940387
• Artikelnr.: 72654562