Marketing Research - D'Alessandro, Steve (University of Tasmania); Winzar, Hume (Macquarie University); Lowe, Ben (University of Kent, UK)
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Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices.This text is essential if yoüre studying marketing research in any business or marketing course.

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Produktbeschreibung
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices.This text is essential if yoüre studying marketing research in any business or marketing course.
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