Marketing Research - Marshall, Al
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An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.

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Produktbeschreibung
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.
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Autorenporträt
Dr Al Marshall is a Senior Lecturer in Marketing and a Postgraduate Coordinator in the School of Business at Le Cordon Bleu, the famous global French brand. Al lives in Australia and holds a doctorate in Marketing, Master¿s degree by research in International Politics, and an Honours degree in Political Science and Sociology. He also has a Post Graduate Diploma in Marketing, and a Postgraduate Certificate in Higher Education.  Al is the former National Discipline Chair in Marketing at the Australian Catholic University. He is also a past Visiting International Academic at the Paris School of Business (PSB), the Universite Paris Decartes and the University of Ingolstadt-Eichstatt in Germany. His teaching specialisations include Marketing Research, International Marketing, Marketing Communications, Branding, and Consumer Behaviour.  He is a member of the Australian Research Society and is on the boards of two academic journals. Dr Marshall's professional consultancy work is in consumer market research and he holds the industry benchmark QPR (Qualified Practising Researcher) accreditation.