Arnold K Weinstein

Marketing (RLE Marketing)

The Management Way

• Broschiertes Buch

Produktbeschreibung

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 230
• Erscheinungstermin: 26. November 2015
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 327g
• ISBN-13: 9781138980518
• ISBN-10: 113898051X
• Artikelnr.: 44314238

Autorenporträt

Weinstein, Arnold K.

Inhaltsangabe

1. Scope and Nature of Marketing Management 2. The Market Transaction 3.
Consumer Behaviour 4. Planning and the Marketing Function 4. Forecasting
and Planning 6. Product Planning: Policy and Problems 7. The Pricing
Decision 8. Channels of Distribution 9. Advertising Management 10. Sales
Planning and Control 11. Control of the Marketing Effect.