Hani Elias

Marketing Role and Effects on Implementing The Balanced Scorecard

• Broschiertes Buch

Produktbeschreibung

The aim of the study is to describe and study the new marketing theories and modern implementation of the traditional and non-traditional marketing to assist in applying the balanced scorecard using the marketing mix and holistic marketing strategy To Implement the business strategy and achieve the organization's goals and objectives must depend on the balanced scorecards concept to measure the performance through the marketing functions, and the marketing functions and in specific the marketing mix which is the 7Ps are the main and key element in balanced scorecards measurements tools, the research founds that, to implement the balanced scorecards on the future strategy must measure the perspectives with the marketing outcomes, here we found that the marketing mix affect directly the information given to the four balanced scorecards perspectives measurements.

Produktdetails

• Verlag: Scholar's Press
• Seitenzahl: 72
• Erscheinungstermin: 3. Januar 2019
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 125g
• ISBN-13: 9786138525035
• ISBN-10: 6138525035
• Artikelnr.: 55069073

Autorenporträt

Dr. Hani Elias' expertise in business, modern management, and marketing has made him a sought-after consultant for many companies and organisations, where he has helped restructure companies or departments, evaluate sales operations, and develop profit-maximizing strategies., he has helped establish partnerships with international organizations.