Marketing Skills in Practice

marketing - management, leadership, reflection. The text adeptly combines theoretical concepts with practical applications, enabling readers to bridge the gap between classroom knowledge and real-world marketing scenarios. The writing style is clear and concise writing style, making complex marketing principles accessible and engaging for readers of all levels of expertise. The authors have masterfully curated a wealth of industry insights, case studies and real-life examples that provide a rich learning experience. This approach ensures that readers not only comprehend the fundamental concepts but also develop a keen understand of their practical implications." Dr Karen Hadley PhD, MA, LLB, PFHEA, Director (Academic) Institute of Business, Industry & Leadership, University of Cumbria