Linda Anne Barkas, Yvonne Dixon-Todd

Marketing Skills in Practice

Developing a Successful Marketing Career

• Broschiertes Buch

Produktbeschreibung

Based around research into marketing education and practice, Marketing Skills in Practice helps students embarking on a career to develop their professional identity, as well as key skills required by employers.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 158
• Erscheinungstermin: 7. Dezember 2023
• Englisch
• Abmessung: 173mm x 246mm x 14mm
• Gewicht: 316g
• ISBN-13: 9781032429748
• ISBN-10: 1032429747
• Artikelnr.: 68711367

Autorenporträt

Dr Yvonne Dixon-Todd is Head of the School of Business and Management, Faculty of Business Law and Tourism, University of Sunderland, UK. Dr Linda Anne Barkas is Senior Lecturer in Business Manager and Programme Leader Doctorate in Business Administration, Faculty of Business Law and Tourism, University of Sunderland, UK.

Inhaltsangabe

Chapter 1. Understanding the Role and Scope of Marketing.
Chapter 2. Trends in Marketing. It is not all Digital!
Chapter 3. Introducing Management: Theory to Practice.
Chapter 4. Careers in Marketing.
Chapter 5. The Skills and Knowledge Needed in Marketing.
Chapter 6. Professional Identity in Business and Marketing.
Chapter 7. Self-management in a Marketing Career.
Chapter 8. Managing Others in Marketing.
Chapter 9. Being a Leader and Personal Reflector in Marketing.
Chapter 10. Marketing in Industry 5.0