Marketing Spark - Evans, Mark W.
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In a fast-moving world, entrepreneurs and brands that tell good stories win. Brands that don't tell good stories lose. Marketing Spark is a strategic and tactical guide for entrepreneurs who want to create stories that resonate. What you will learn: ✓Storytelling: the history and why it matters more than ever. ✓Discover: identify and develop powerful brand stories.✓People: who should be telling your stories-you, your employees, influencers, media, and bloggers. ✓Strategy: telling the right stories to the right people at the right time. ✓Tactics: how to develop and deliver stories using…mehr

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In a fast-moving world, entrepreneurs and brands that tell good stories win. Brands that don't tell good stories lose. Marketing Spark is a strategic and tactical guide for entrepreneurs who want to create stories that resonate. What you will learn: ✓Storytelling: the history and why it matters more than ever. ✓Discover: identify and develop powerful brand stories.✓People: who should be telling your stories-you, your employees, influencers, media, and bloggers. ✓Strategy: telling the right stories to the right people at the right time. ✓Tactics: how to develop and deliver stories using different channels, including case studies, services and tools. If you're ready to capture the spotlight with better stories, you need this book
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