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Is your book dripping with deliciousness? Seething with steam? Boiling with sultry heat? Congratulations! You just wrote yourself into an advertising problem. Mainstream authors can earn new readers through mass market advertising networks. But not you, my naughty friend. Your racy blurbs and steamy covers flout the rules set forth by important ad platforms like Facebook, Google, and Amazon. Marketing Steamy Romance distills what I've learned as a 15-year digital marketing veteran and writer of erotic romance into actionable advice for authors. The first part introduces decision points around…mehr

Produktbeschreibung
Is your book dripping with deliciousness? Seething with steam? Boiling with sultry heat? Congratulations! You just wrote yourself into an advertising problem. Mainstream authors can earn new readers through mass market advertising networks. But not you, my naughty friend. Your racy blurbs and steamy covers flout the rules set forth by important ad platforms like Facebook, Google, and Amazon. Marketing Steamy Romance distills what I've learned as a 15-year digital marketing veteran and writer of erotic romance into actionable advice for authors. The first part introduces decision points around whether to advertise on major platforms, then presents strategies for creating book covers, titles, blurbs, video trailers and ads and other assets that are less likely to be rejected by ad networks. The second part presents a litany of tips, tricks and hacks for getting the most out of well-known marketing opportunities if you write in racy genres. Additional opportunities for authors who can't, or just plain don't want to, tone down their creatives are also presented here. A third part practical matters like dealing with reviews from offended readers, bans and blocks on social profiles, and thinking through disclosures and disclaimers, is included. A meaty final chapter discusses being smart about budgeting, setting ad performance expectations and measuring advertising results. This is a book about anticipating challenges, navigating around problems, and helping authors of steamy content understand their place in the marketing ecosystem. Its wisdom comes not only from romance novel marketing, but also from my experience advertising other restricted products for non-literary clients. Marketing Steamy Romance is crafted to transcend the advice of well-meaning marketing manuals-advice that simply doesn't fit for purveyors of racy content-and to divert authors from mistakes that cost time, frustration and money.
Autorenporträt
When not writing steamy romance under her pen name, Kilby Blades is the Chief Marketing Officer of a successful tech startup. After earning her MBA from a top 3 U.S. program in 2005, she juggled a busy career leading digital media for a decorated New York marketing agency with raising two kids and moonlighting as a writer and editor. Prior to launching her original fiction career, she was an award-winning travel essayist and non-fiction book writer, an adored fan fiction author, a successful ghostwriter and a well-syndicated blogger with columns on Huffington Post, Examiner. com and a leading entertainment blog. Her debut novel, Snapdragon, was a Semi-Finalist in the 2017 Publisher's Weekly BookLife Prize For Fiction. She is a certified sommelier, an oenophile, a cinephile, and above all, a hopeless fic fiend.