Marketing Strategies for Carnival Calabar Festival Tourism - Apeh, Columba
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The main points of this book on Marketing Strategies for Carnival Calabar Festival Tourism, are to explore the marketing opportunities embedded in the Nigerian International Carnival Calabar Festival "Africa's Biggest Street Party". Calabar Carnival as tourism has become a global brand for Nigerians as a vision that has been transformed to a commercial success and fast becoming the premier tourist destination and established Cross River State in Nigeria as Africa's warmest welcome. This book provides a current,accurate,and comprehensive insights on developing effective marketing opportunities for Carnival Calabar Festival Tourism.…mehr

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Produktbeschreibung
The main points of this book on Marketing Strategies for Carnival Calabar Festival Tourism, are to explore the marketing opportunities embedded in the Nigerian International Carnival Calabar Festival "Africa's Biggest Street Party". Calabar Carnival as tourism has become a global brand for Nigerians as a vision that has been transformed to a commercial success and fast becoming the premier tourist destination and established Cross River State in Nigeria as Africa's warmest welcome. This book provides a current,accurate,and comprehensive insights on developing effective marketing opportunities for Carnival Calabar Festival Tourism.
Autorenporträt
Dr. Columba Apeh, B.A., M.A., PhD (Theater- und Medienwissenschaft), etabliert sich schnell als bemerkenswerter Autor auf dem Gebiet der Theater-, Film- und Karnevalswissenschaft. Seit 2005 ist er Dozent am Fachbereich für Theater-, Film- und Karnevalswissenschaften der Universität Calabar für Theatertechnik und Performance-Ästhetik (Theorie und Praxis).