Angela REPANOVICI

MARKETING STRATEGIES FOR DIGITAL REPOSITORIES

PROMOTION AND VISIBILITY OF SCIENTIFIC PRODUCTION THROUGH OPEN ACCESS

• Broschiertes Buch

Produktbeschreibung

This book outlines how to undertake a bibliometric study, a topic of vital importance in academic research today regarding visibility. Scientometrics studies scientific productivity and can be applied to all disciplines. Many analyses have been applied in relation to bibliometric studies, but few have shown how to actually carry out the analysis. This book provides a guide on how to develop a bibliometric study, how to develop one quantitative marketing research about attitudes, opinions and behaviours of academic staff and how to apply marketing strategies for promotion of open access principles through digital repositories. This book is a practical and easy to read guide on how to carry out a bibliometric study for the implemention of the open access principle, the analyses are illustrated with practical examples about their application and it is directed at people from many disciplines, who are not necessarily experts in these fields.

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Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 224
• Erscheinungstermin: 29. Juli 2010
• Englisch
• Abmessung: 220mm x 150mm x 14mm
• Gewicht: 356g
• ISBN-13: 9783838389127
• ISBN-10: 3838389123
• Artikelnr.: 31179231

Autorenporträt

She is professor to Transilvania University of Brasov, Romania. In 1999 she sustain one PhD thesis in technical science and in 2009 she sustain second PhD thesis in marketing applied in information science. Her researches are focused on mechatronics systems used in document management, marketing research and scientometric studies.