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Marketing Strategies for Everyone has everything you need to navigate the marketing maze with confidence. Packed with proven marketing tactics from seasoned experts and real-world examples, this comprehensive guide explains the fundamentals of marketing your business effectively--on any budget. In easy-to-understand language, you'll learn: * How to define your marketing goals and craft an effective marketing strategy * Secrets to developing an unforgettable personal and business brand * How to harness the power of digital marketing, including SEO, social media, email, and advertising * The…mehr

Produktbeschreibung
Marketing Strategies for Everyone has everything you need to navigate the marketing maze with confidence. Packed with proven marketing tactics from seasoned experts and real-world examples, this comprehensive guide explains the fundamentals of marketing your business effectively--on any budget. In easy-to-understand language, you'll learn: * How to define your marketing goals and craft an effective marketing strategy * Secrets to developing an unforgettable personal and business brand * How to harness the power of digital marketing, including SEO, social media, email, and advertising * The most common marketing pitfalls and how to avoid them * Tips to tap your customers' emotional triggers and motivate them to buy * Easy, affordable ways to conduct market research How to set a marketing budget and design a cost-effective marketing plan * Creative ideas for building buzz with events, public speaking, networking, affiliate marketing, and more.
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Autorenporträt
SCOTT HARKEY is CEO at The Harkey Group, a collection of specialized marketing agencies meeting the needs of the modern marketer. He is also a speaker and the host of the Rebrand Podcast.