Marketing Strategies of Health Insurance - Karunanithy, Ilangovan
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Since independence the nation has witnessed huge strides in the area of healthcare with world class benefits available to its vast population. This book presents the marketing strategies in health insurance sector. It gives a sound understanding about health insurance sector in India and BRICS countries. It contains customer, sales executive, Non insurer perspective of health insurance policies.Finally it described about customer satisfaction regarding health insurance policies.

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Produktbeschreibung
Since independence the nation has witnessed huge strides in the area of healthcare with world class benefits available to its vast population. This book presents the marketing strategies in health insurance sector. It gives a sound understanding about health insurance sector in India and BRICS countries. It contains customer, sales executive, Non insurer perspective of health insurance policies.Finally it described about customer satisfaction regarding health insurance policies.
Autorenporträt
K. ILANGOVAN, Ph.D., is Associate Professor in Management, Unity PG College, Yadadri Bhongir Dt, Telangana. He has over 4 years of Research experience and one year of teaching experience in the area of Marketing and Finance. Dr. K. ILANGOVAN has to his credit several research papers published in reputed National and International Journals.