Nashra Rafiq
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Marketing Strategies of Online Shopping in UK on Customer Behavior

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Research Paper (postgraduate) from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Harvard University, course: MGT301, language: English, abstract: For this study, the research question is: What impact do different marketing strategies have on customer behavior in online shopping in UK? Marketing plays a key role in determining the consumer needs and wants for the demand of specific product. Organizations tend to conduct thorough marketing strategies so that they would know what is required by the customer and make products according to it....