Ashish Pareek, Priyanka Bhagoliwal

Marketing Strategies

Impact of Value propositions on Customer Buying Behavior pertaining to the Mobile Phone Sector

• Broschiertes Buch

Produktbeschreibung

The Hi-tech industry operates in a hyper competitive environment, where new and advanced products with umpteen features are regularly entering the market. Due to the cut-throat competition, This industry has shown a Paradigm shift in the market strategies, from market driven to market driving. In the quest for gaining sustainable competitive advantage, value propositions are developed. Value propositions are the benefits offered, which differentiate a product from its competitors, and drives the customers to purchase it. The value propositions identified and studied in this research are Innovative Distribution Channel, Overwhelming Customer's Expectations, Educating Customers, Redefining Needs, Creating New Price Points, Radical Innovation, Configuration Capabilities, and Technical Compatibility. The research studies the impact of various value propositions on the customers buying behavior. The research also studies the relationship between the value propositions and the demographic profile of the customers.

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Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 328
• Erscheinungstermin: 23. Februar 2022
• Englisch
• Abmessung: 220mm x 150mm x 20mm
• Gewicht: 506g
• ISBN-13: 9786204745954
• ISBN-10: 6204745956
• Artikelnr.: 63641583

Autorenporträt

Dr. Ashish Pareek, Assoc. Professor, Mahirishi Dayanand Saraswati University, Ajmer, has got a vast teaching experience. He has authored many books and has guided many PhD scholars to his credit.Dr Priyanka Bhagoliwal is a young author having expertise in marketing. She has got research papers published in many national and international journals.