Orville Walker, John Mullins

Broschiertes Buch

Marketing Strategy: A Decision-Focused Approach

Beschreibung

Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Autor

Orville C. Walker, Jr. Orville C. Walker, Jr. is Professor Emeritus in the University of Minnesota's Carlson School of Management, where he served until recently as the James D. Watkins Professor of Marketing and Director of the PhD Program. He holds a Master's degree in social psychology from the Ohio State University and a PhD in marketing from the University of Wisconsin-Madison. Orville is the co-author of three books and has published more than 50 research articles in scholarly and business journals. He has won several awards for his research, including the O'Dell award from the Journal of Marketing Research, the Maynard award from the Journal of Marketing, and a lifetime achievement award from the Sales Management Interest Group of the American Marketing Association. Orville has been a consultant to a number of business firms and not-for-profit organisations, and he has taught in executive development programs around the world, including programs in Poland, Switzerland, Scotland and Hong Kong. Perhaps his biggest business challenge, however, is attempting to turn a profit as the owner-manager of a small vineyard in western Wisconsin.

Produktdetails

• McGraw-Hill International Editions
• Verlag: McGraw-Hill Higher Education
• 8th rev. Ed.
• Seitenzahl: 384
• Erscheinungstermin: 16. Mai 2013
• Englisch
• Abmessung: 202mm x 253mm x 12mm
• Gewicht: 631g
• ISBN-13: 9781259010903
• ISBN-10: 1259010902
• Artikelnr.: 38571705