Marketing Strategy for Authors - Wong, Tao
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Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author's writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you're a new author or an established indie author, the book offers insight into the theoretical…mehr

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Produktbeschreibung
Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author's writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you're a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy. Tao Wong is a bestselling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in Marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner.
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Autorenporträt
Tao Wong is a Canadian author based in Toronto who is best known for his System Apocalypse post-apocalyptic LitRPG series and A Thousand Li, a Chinese xianxia fantasy series. His work has been released in audio, paperback, hardcover and ebook formats and translated into German, Spanish, Portuguese, Russian and other languages. He was shortlisted for the UK Kindle Storyteller award in 2021 for his work, A Thousand Li: the Second Sect.When he's not writing and working, he's practicing martial arts, reading and dreaming up new worlds.Tao became a full-time author in 2019 and is a member of the Science Fiction and Fantasy Writers of America (SFWA), and Novelists International.