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- Broschiertes Buch
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museumsâ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.
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Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museumsâ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.
Produktdetails
- Produktdetails
- Routledge Guides to Practice in Museums, Galleries and Heritage
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 216
- Erscheinungstermin: 6. Dezember 2023
- Englisch
- Abmessung: 156mm x 234mm x 18mm
- Gewicht: 346g
- ISBN-13: 9781032313153
- ISBN-10: 1032313153
- Artikelnr.: 68713495
- Routledge Guides to Practice in Museums, Galleries and Heritage
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 216
- Erscheinungstermin: 6. Dezember 2023
- Englisch
- Abmessung: 156mm x 234mm x 18mm
- Gewicht: 346g
- ISBN-13: 9781032313153
- ISBN-10: 1032313153
- Artikelnr.: 68713495
Christina Lister is a marketing consultant with over twenty years of experience working in marketing, audience development, and PR in a range of agency, in-house, and consultancy roles. Her experience has included international marketing for a global skincare brand as well as PR and communications for a range of leisure, public sector, tourism, and not-for-profit organisations. Over the past 15 years Christina has specialised in developing marketing strategies, facilitating workshops, running training, and providing mentoring for cultural and heritage organisations including museums, libraries, archives, festivals, arts centres, and theatres. She has worked extensively with larger museums and sector support organisations such as the Museum of London, the Arts Marketing Association, and the Association of Independent Museums, as well as many smaller and independent museums including Jane Austen's House and the Museum of Cambridge. She is a strategic thinker with an insight-driven approach and her work has won a range of marketing and PR awards. She is passionate about championing audiences, and passionate about the impact that effective and meaningful marketing and audience development can have.
Introduction
Part I: Marketing as a bridge - 1. Museums
2. Marketing
3. Audiences
Part II: Marketing strategy in practice - 4. Managing and implementing marketing
5. Developing a museum marketing strategy
5a. Situational analysis: Where are we now?
5b. Goals and objectives: Where are we going?
5c. Target audiences: Who do we want to reach?
5d. Strategy and approach: How will we get there?
5e. Tactics and action plan: What are we going to do?
5f. Resources: What will it cost?
5g. Monitoring and evaluation: How will we know if we've got there?
6. Planning and delivering a marketing campaign
Part III: Deeper dives - 7. Branding
8. Pricing
9. Communication channels
10. Messaging
11. Accessible and inclusive marketing
12. Ethical marketing.
Part I: Marketing as a bridge - 1. Museums
2. Marketing
3. Audiences
Part II: Marketing strategy in practice - 4. Managing and implementing marketing
5. Developing a museum marketing strategy
5a. Situational analysis: Where are we now?
5b. Goals and objectives: Where are we going?
5c. Target audiences: Who do we want to reach?
5d. Strategy and approach: How will we get there?
5e. Tactics and action plan: What are we going to do?
5f. Resources: What will it cost?
5g. Monitoring and evaluation: How will we know if we've got there?
6. Planning and delivering a marketing campaign
Part III: Deeper dives - 7. Branding
8. Pricing
9. Communication channels
10. Messaging
11. Accessible and inclusive marketing
12. Ethical marketing.
Introduction
Part I: Marketing as a bridge - 1. Museums
2. Marketing
3. Audiences
Part II: Marketing strategy in practice - 4. Managing and implementing marketing
5. Developing a museum marketing strategy
5a. Situational analysis: Where are we now?
5b. Goals and objectives: Where are we going?
5c. Target audiences: Who do we want to reach?
5d. Strategy and approach: How will we get there?
5e. Tactics and action plan: What are we going to do?
5f. Resources: What will it cost?
5g. Monitoring and evaluation: How will we know if we've got there?
6. Planning and delivering a marketing campaign
Part III: Deeper dives - 7. Branding
8. Pricing
9. Communication channels
10. Messaging
11. Accessible and inclusive marketing
12. Ethical marketing.
Part I: Marketing as a bridge - 1. Museums
2. Marketing
3. Audiences
Part II: Marketing strategy in practice - 4. Managing and implementing marketing
5. Developing a museum marketing strategy
5a. Situational analysis: Where are we now?
5b. Goals and objectives: Where are we going?
5c. Target audiences: Who do we want to reach?
5d. Strategy and approach: How will we get there?
5e. Tactics and action plan: What are we going to do?
5f. Resources: What will it cost?
5g. Monitoring and evaluation: How will we know if we've got there?
6. Planning and delivering a marketing campaign
Part III: Deeper dives - 7. Branding
8. Pricing
9. Communication channels
10. Messaging
11. Accessible and inclusive marketing
12. Ethical marketing.