Nina Harjula

Marketing strategy for small scale wind energy turbines in India

Why don't the wind mills spin on the rooftops of Mumbai

• Broschiertes Buch

Produktbeschreibung

This is a study that analyzes the small scale wind energy markets in Mumbai, focusing on questions: How feasible is the wind energy for SME businesses in Mumbai, and what are the main challenges and opportunities of small scale wind energy in Mumbai? The study is a qualitative case study, in which, the data has been collected through observing the markets by visiting wind energy sites and companies, interviewing and meeting potential customers and other stakeholders in the market. Theoretical framework consists of development of a marketing strategy, segmentation of the markets and a marketing mix. The market is new and almost untouched, most of the companies interviewed have not been offered wind energy. The demand for energy is high and growing with speed. The energy shortage during the year 2008 was 9.3 % and the peak shortage 12.6 %. The growth of the economy in India is one of the highest in the world and it is burdening the nature with CO2 emissions because India is still mainly depending on fossil fuels. There is a need for new solutions to ensure the energy supply and then continuity of the growth of the economy.

Produktdetails

• Verlag: VDM Verlag Dr. Müller
• Seitenzahl: 112
• Englisch
• Abmessung: 220mm
• ISBN-13: 9783639354270
• ISBN-10: 3639354273
• Artikelnr.: 33363466

Autorenporträt

Nina Harjula has a master''s degree in business administration and she has over 15 years'' experience in business development, corporate level branding and strategy projects. Her own company AD Priori concentrates on finding business opportunities for cleantech companies in India. She is also a co-founder of Global Cleantech Cluster Association.