Jenna Tiffany

Marketing Strategy

Overcome Common Pitfalls and Create Effective Marketing

• Broschiertes Buch

Produktbeschreibung

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.

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Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 13125
• Seitenzahl: 320
• Erscheinungstermin: 3. Mai 2021
• Englisch
• Abmessung: 234mm x 159mm x 22mm
• Gewicht: 488g
• ISBN-13: 9781789667417
• ISBN-10: 1789667410
• Artikelnr.: 60073834

Autorenporträt

Jenna Tiffany

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: What is strategy?; Chapter
02: Scenario
Establishing the current situation; Chapter
03: Targets
Setting objectives; Chapter
04: Reach
Researching your customers; Chapter
05: Awareness
Planning your marketing campaign; Chapter
06: Tactics
Selecting the right channels; Chapter
07: Execution
Implementing your marketing strategy; Chapter
08: Generate
Tracking the results; Chapter
09: Yield
Analysing your strategy's success; Chapter
10: Common pitfalls in marketing strategy; Chapter
11: Glossary; Chapter
12: Further resources;