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The main trends in the development of modern marketing and innovation economy are inseparable from each other, as they lie in the plane of digital and interactive technologies, and are aimed at creating value for the end users of the product, regardless of whether it has a material and material form or not. The author analyzes the main trends in the development of the innovation economy and technologies of modern marketing in the digital economy conditions, studies marketing innovations on the market of the Republic of Belarus. The scientific publication is intended for scientific and pedagogical workers, students, undergraduates and postgraduates of economic specialties, as well as specialists working in the field of marketing.