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Analytical data and examples of the practical application of new, non-standard marketing technologies by world famous automobile brands in the conditions of the crisis period for the launch of new models and their promotion. Promotion of automobile brands both in the Russian automobile market and in the markets of other countries; developed program of marketing technologies application for Honda Pilot model in the Russian market. The first chapter describes the theoretical aspects of the brand promotion system, as well as the study of its stages. The second chapter is devoted to the consideration of a set of marketing technologies in the system of car brands promotion. In particular, the study of personal sales, advertising, sales promotion and public relations was conducted. The third chapter consists of practical tips on how to promote the new model of car Honda Pilot in the Russian market. The topic is relevant both for students of marketing communications and for specialists in the automotive segment.