Elena Simakova

Broschiertes Buch

Marketing Technologies

Corporate Cultures and Technological Change

Beschreibung

This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants' ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.

Autor

Elena Simakova is Lecturer in Innovation at the University of Exeter Business School, UK. Her research focuses on policy and politics of emerging technologies and the creation of market values. Her publications have appeared in Social Studies of Science; Science, Technology & Human Values; and Science as Culture

Produktdetails

• Verlag: Routledge
• Seitenzahl: 208
• Erscheinungstermin: 4. August 2016
• Englisch
• Abmessung: 234mm x 156mm x 11mm
• Gewicht: 324g
• ISBN-13: 9781138205994
• ISBN-10: 1138205990
• Artikelnr.: 50447868