Anthony Rhine

Marketing the Arts

An Introduction

• Gebundenes Buch

Produktbeschreibung

Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 274
• Erscheinungstermin: 21. Mai 2020
• Englisch
• Abmessung: 235mm x 157mm x 21mm
• Gewicht: 600g
• ISBN-13: 9781538128947
• ISBN-10: 1538128942
• Artikelnr.: 58407856

Autorenporträt

By Anthony Rhine

Inhaltsangabe

Preface
Introduction
A Note about the Cases
Chapter 1: Marketing the Arts
Case Note 1: Danny's Supper Club
Chapter 2: Market Strategy
Case Note 2: Cambridge Little Theatre
Chapter 3: Value Creation: The Artistic Product
Case Note 3: Gryphon Senft
Chapter 4: Brands and Branding
Case Note 4: Santa Clarita Civic Light Opera
Chapter 5: Audience Acquisition
Case Note 5: Acton Chamber Ensemble
Chapter 6: Distributing Creativity
Case Note 6: ArtsEverywhere
Chapter 7: Pricing Strategies for the Arts
Case Note 7: ShinyChic
Chapter 8: Audience Development to Sustain Customers
Case Note 8: Lila Thorpe Dance Company