Marketing the Third Reich - O'Shaughnessy, Nicholas
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Political systems and ideologies express the society in which they are incubated. This book analyses how, in Nazi Germany, propaganda and political marketing existed not merely as an instrument of government, as with other regimes, but the very medium through which government governed. With obvious parallels drawn between Adolf Hitler's use of the living theatre of politics and today's dramaturgy, a frightening question is raised. Was Adolf Hitler ahead of his time? It will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

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Produktbeschreibung
Political systems and ideologies express the society in which they are incubated. This book analyses how, in Nazi Germany, propaganda and political marketing existed not merely as an instrument of government, as with other regimes, but the very medium through which government governed. With obvious parallels drawn between Adolf Hitler's use of the living theatre of politics and today's dramaturgy, a frightening question is raised. Was Adolf Hitler ahead of his time? It will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
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Autorenporträt
Nicholas O'Shaughnessy is Professor of Communication at Queen Mary University of London, UK and latterly director of their Marketing and Communications Group; Visiting Professor in the Department of War Studies at King's College London, and a Quondam Fellow of Hughes Hall Cambridge. He has written and edited numerous books on commercial and political persuasion, including Politics and Propaganda; Weapons of Mass Seduction and most recently Selling Hitler: Propaganda and the Nazi Brand.