Marketing to Libraries for the New Millennium

Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends
Herausgeber: Edelman, Hendrik; Holley, Robert P.

• Broschiertes Buch

Produktbeschreibung

Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 216
• Erscheinungstermin: 10. Juni 2002
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 358g
• ISBN-13: 9780810842717
• ISBN-10: 0810842718
• Artikelnr.: 21342124

Autorenporträt

Hendrik Edelman recently retired from the faculty of the Department of Library and Information Science at Rutgers University after forty years in the international book trade, academic librarianship, and library education. He expects to continue his many consulting, research, and teaching activities. Robert P. Holley is a Professor of Library and Information Science, Library and Information Science Program at Wayne State University.

Inhaltsangabe

Part 1 Part 1: Presentations Chapter 2 Overview Chapter 3 Keynote Chapter 4
Compare and Contrast: How We Interpret the Results of the 1999 Survey
Chapter 5 "Triangle Talk": Publishers Vendors and Librarians Speak out on
What the Survey Tells Us about Changes in the Market and Needs for the
Future Chapter 6 Selling and Promoting Libraries: What Are Publishers and
Vendors Doing to Reach Libraries? Chapter 7 Cyberspace and Book Selection:
How Librarians and Patrons Are Coming to the Internet to Find out about the
Books They Need Chapter 8 Buying from Publishers and Vendors: A Discussion
among Librarians, Vendors, and Publishers Focusing on How Librarians Decide
to Buy and from Whom Chapter 9 Conclusions Part 10 Part 2: Results of the
AAP/ALCTS Library Marketing Survey Chapter 11 Publisher Questionnaire
Chapter 12 Vendor Questionnaire Chapter 13 Library Questionnaire

Rezensionen

An interesting snapshot of the library market from several viewpoints. Library Review