Broschiertes Buch

Marketing to Libraries for the New Millennium

Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends

Herausgeber: Edelman, Hendrik; Holley, Robert P.

Beschreibung

Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds.

Autor

Hendrik Edelman recently retired from the faculty of the Department of Library and Information Science at Rutgers University after forty years in the international book trade, academic librarianship, and library education. He expects to continue his many consulting, research, and teaching activities. Robert P. Holley is a Professor of Library and Information Science, Library and Information Science Program at Wayne State University.

Produktdetails

• Verlag: Scarecrow Press
• Seitenzahl: 216
• Erscheinungstermin: 10. Juni 2002
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 358g
• ISBN-13: 9780810842717
• ISBN-10: 0810842718
• Artikelnr.: 21342124

Rezensionen

An interesting snapshot of the library market from several viewpoints. Library Review