Marketing to Moviegoers: A Handbook of Strategies and Tactics - Marich, Robert
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While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the this edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; fresh analysis of booking contracts between theatres and distributors; and a brief history of indie film marketing.

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Produktbeschreibung
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the this edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; fresh analysis of booking contracts between theatres and distributors; and a brief history of indie film marketing.
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Autorenporträt
Robert Marich is a business journalist and analyst with twenty-five years of experience covering film and media. He has held senior editorial jobs at media researcher Kagan Research, Variety Deal Memo film business newsletter, daily trade newspaper Hollywood Reporter, and a number of other publications. His freelance articles have appeared in Variety, London-based Screen International, the business section of the Los Angeles Times, Emmy magazine, and Forbes. Marich also wrote the photo-driven book on romance movies More Than Just A Kiss. Visit the author website: http: //marketingmovies.net