Marketing To Mums - McCarter, Katrina
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Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. - Recognise the diverse nature of…mehr

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Produktbeschreibung
Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. - Recognise the diverse nature of mums - Avoid the nine mistakes most businesses make - Attract mums to your business, then turn them into raving fans - Harness the power of social media and word of mouth advertising - Grow your business through partnerships By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.
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Autorenporträt
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She holds a Bachelor of Business (Marketing) and MBA (International Business), and has 18 years' sales and marketing experience across diverse industries. She works with businesses of all types and sizes, providing strategies, research, advice and board briefings. She is an award-winning businesswoman and mother of three. Katrina is a data-driven marketer who regularly engages in research to deeply understand mothers across the world. She shares her findings through books, podcasts, articles, videos and speaking at conferences and brand events throughout Australia and overseas, and is a sought-after media commentator.