A. Parment

Gebundenes Buch

Marketing to the 90s Generation

Global Data on Society, Consumption, and Identity

Beschreibung

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

Autor

Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan US / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-44429-5
• 2014
• Seitenzahl: 185
• Erscheinungstermin: 17. Dezember 2014
• Englisch
• Abmessung: 218mm x 140mm x 18mm
• Gewicht: 390g
• ISBN-13: 9781137444295
• ISBN-10: 1137444290
• Artikelnr.: 41371254