Marketing Verde - Leonidio, Ueliton da Costa;Leonidio, Ueliton
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  • Broschiertes Buch

This book's theme is green marketing. This theme was chosen due to the interest and concern that companies have in taking the environment seriously, besides showing how companies are key players in sustainable development. The central objective of the study is to show that green marketing can be used to guarantee the survival of organizations in the competitive market, revealing a great ally in the conquest of investors and consumers.

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Produktbeschreibung
This book's theme is green marketing. This theme was chosen due to the interest and concern that companies have in taking the environment seriously, besides showing how companies are key players in sustainable development. The central objective of the study is to show that green marketing can be used to guarantee the survival of organizations in the competitive market, revealing a great ally in the conquest of investors and consumers.
Autorenporträt
Administrators graduated from UCP - Catholic University of Petrópolis - Brazil.