Al Ries, Jack Trout

Marketing Warfare

• Broschiertes Buch

Produktbeschreibung

``A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.''--Newsweek. ``Revolutionary! Surprising!''--Business Week. ``Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.''--USA Today.

Produktdetails

• Verlag: McGraw-Hill Professional
• 1986.
• Seitenzahl: 224
• Erscheinungstermin: 22. November 1997
• Englisch
• Abmessung: 204mm x 139mm x 19mm
• Gewicht: 272g
• ISBN-13: 9780070527263
• ISBN-10: 0070527261
• Artikelnr.: 13611921

Autorenporträt

Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.

Inhaltsangabe

2500 Years of War.The Principle of Force.The Superiority of the Defense.The New Era of Competition.The Nature of the Battleground.The Strategic Square.Principles of Defensive Warfare.Principles of Offensive Warfare.Principles of Guerilla Warfare.The Cola War.The Beer War.The Burger War.The Computer War.Strategy and Tactics.The Marketing General.