Marketing Warfare - Ries, Al; Trout, Jack
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The book that changed marketing forever is nowupdated for the new millennium In 1986, Marketing Warfarepropelled the industry intoa new, modern sensibility and a world of unprecedentedprofit. Now, two decades later, this AnnotatedEdition provides the latest, most powerful tactics that havebecome synonymous with the names Ries and Trout.New content includes in-depth analyses of some ofthe biggest marketing successes and blunders of thepast two decades including Volkswagen, Sony, CocaCola, Budweiser, IBM, and McDonalds along withannotated reproductions of winning and losing ads.

Produktbeschreibung
The book that changed marketing forever is nowupdated for the new millennium In 1986, Marketing Warfarepropelled the industry intoa new, modern sensibility and a world of unprecedentedprofit. Now, two decades later, this AnnotatedEdition provides the latest, most powerful tactics that havebecome synonymous with the names Ries and Trout.New content includes in-depth analyses of some ofthe biggest marketing successes and blunders of thepast two decades including Volkswagen, Sony, CocaCola, Budweiser, IBM, and McDonalds along withannotated reproductions of winning and losing ads.
Autorenporträt
Jack Trout, einer der bekanntesten Namen in der Welt der Marketingstrategie, ist Geschäftsführer von Trout & Partners und Chef eines weltweiten Netzes von Niederlassungen. Er ist überaus beliebter Vortragender und Autor von mehreren Marketing-Bestsellern. Trout & Partners berät unter anderem AT&T, IBM, Merck, Southwest Airlines und Wells Fargo Bank.