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For three out of five agency owners, the number one pain is finding new clients. And not just any clients. You want right-fit clients. The surest path to gain credibility is to write the right book, and agency owners willing to write the right book have found it gives them more impact and influence with prospective clients. The secret ingredient is to conduct research that shows prospects how they compare to their peers. If you are serious about what you want to achieve-and enjoy a spot of humor along the way-then this book is for you.