Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
A Michigan resident, Carol Smallwood has practiced in school, public and special libraries. Her primary interest is practical librarianship, and she is the author of journal articles and editor of numerous books. Vera Gubnitskaia has worked as a library manager, consultant, and reference librarian in public and academic libraries in Russia and the United States. She has contributed chapters to several professional publications, edited multiple anthologies, and published book reviews. She is currently an art fellow at Crealde School in Winter Park, Florida. Kerol Harrod, Denton, Texas, librarian, is the creator, writer and co-producer for the children's television show Library Larry's Big Day.
Inhaltsangabe
Table of Contents Foreword MICHAEL GERMANO Preface CAROL SMALLWOOD, VERA GUBNITSKAIA and KEROL HARROD Part I. Fundamentals 1. The Art of Personal Selling: Techniques for Library Marketing WAYNE E. FINLEY 2. Brand Management Strategies for Information Services CHRISTINE A. OLSON 3. Developing and Launching a Successful Library Messaging Campaign CHRISTINA STOLL 4. Marketing Principles: School Libraries and Beyond LESLEY S. J. FARMER 5. Marketing Public Libraries: An International Perspective DEBORAH LINES ANDERSEN and DAVID F. ANDERSEN Part II. Strategy 6. Growing a Culture of Marketing: The Smith Library Experience ROSALIND M. RAM, BECKY LYNN DEMARTINI, and ZOIA ZERESA ADAM-FALEVAI 7. Establishing the Library in the Cultural Fabric of the Community: Ten Tips for Linking the Library to the World BARRY K. MILLER 8. Community Outreach at the Goddard Space Flight Center Library KATHLEEN MONAGHAN, ANN MARLAND DASH, and BRIDGET BURNS Part III. Finding Resources 9. Low Cost/No Cost, High Reward: Successful Programming in a Difficult Economy PAUL S. EDWARDS 10. Marketing Small and Rural Public Libraries MICHELLE A. MCINTYRE and MELINDA TANNER 11. Marketing Our Library Through Charitable Causes ANNA ERCOLI SCHNITZER 12. Local Heroes Storytime Generates "Marketing Gold" in Community Partnerships ELISABETH NEWBOLD and JUNE ENGEL Part IV. Getting Recognized 13. Flaunt It If You've Got KAREN J. WANAMAKER 14. Your Own Best Advocate: How to Justify a Media Specialist's Position MELISSA PURCELL 15. Successful Publicity for the 21st Century Library: Blending Traditional Library Marketing with Recruitment to the Profession SHEILA SMYTH Part V. Media Matters 16. Gaining Coverage: Connecting and Communicating with the Media ANNA CANGIALOSI and SARA WEDELL 17. Interacting with Other Entities Using Social Media MICHAELA D. WILLI HOOPER and EMILY SCHARF 18. Blinding Glimpses of the Obvious: The Simple Things That Will Unleash Your Library's Star Power JOANNE KING Part VI. Using Community Partnerships 19. Community Outreach: Downtown Scavenger Hunt and Business Holiday Discounts MARY LOU CAROLAN 20. The Why, What, Who, When, and How of Library Community Partnerships JENNIFER L. HOPWOOD 21. Reaching Out to the Campus Community Through a Student Advocacy Group CYNTHIA M. AKERS and TERRI PEDERSEN SUMMEY Part VII. Event Planning and Implementation 22. Library Services Fair: Putting Friendly Faces with Valuable Services KALEY DANIEL and KIMBERLY VARDEMAN 23. Selective (and Subtle) Marketing of Library Instruction MARK AARON POLGER and KAREN OKAMOTO 24. Lions and Tigers and Fairs, Oh RAMONA LUCIUS 25. The Crabby Librarian: Community Icon and Social Media Star MELANIE A. LYTTLE and SHAWN D. WALSH About the Contributors Index
Table of Contents Foreword MICHAEL GERMANO Preface CAROL SMALLWOOD, VERA GUBNITSKAIA and KEROL HARROD Part I. Fundamentals 1. The Art of Personal Selling: Techniques for Library Marketing WAYNE E. FINLEY 2. Brand Management Strategies for Information Services CHRISTINE A. OLSON 3. Developing and Launching a Successful Library Messaging Campaign CHRISTINA STOLL 4. Marketing Principles: School Libraries and Beyond LESLEY S. J. FARMER 5. Marketing Public Libraries: An International Perspective DEBORAH LINES ANDERSEN and DAVID F. ANDERSEN Part II. Strategy 6. Growing a Culture of Marketing: The Smith Library Experience ROSALIND M. RAM, BECKY LYNN DEMARTINI, and ZOIA ZERESA ADAM-FALEVAI 7. Establishing the Library in the Cultural Fabric of the Community: Ten Tips for Linking the Library to the World BARRY K. MILLER 8. Community Outreach at the Goddard Space Flight Center Library KATHLEEN MONAGHAN, ANN MARLAND DASH, and BRIDGET BURNS Part III. Finding Resources 9. Low Cost/No Cost, High Reward: Successful Programming in a Difficult Economy PAUL S. EDWARDS 10. Marketing Small and Rural Public Libraries MICHELLE A. MCINTYRE and MELINDA TANNER 11. Marketing Our Library Through Charitable Causes ANNA ERCOLI SCHNITZER 12. Local Heroes Storytime Generates "Marketing Gold" in Community Partnerships ELISABETH NEWBOLD and JUNE ENGEL Part IV. Getting Recognized 13. Flaunt It If You've Got KAREN J. WANAMAKER 14. Your Own Best Advocate: How to Justify a Media Specialist's Position MELISSA PURCELL 15. Successful Publicity for the 21st Century Library: Blending Traditional Library Marketing with Recruitment to the Profession SHEILA SMYTH Part V. Media Matters 16. Gaining Coverage: Connecting and Communicating with the Media ANNA CANGIALOSI and SARA WEDELL 17. Interacting with Other Entities Using Social Media MICHAELA D. WILLI HOOPER and EMILY SCHARF 18. Blinding Glimpses of the Obvious: The Simple Things That Will Unleash Your Library's Star Power JOANNE KING Part VI. Using Community Partnerships 19. Community Outreach: Downtown Scavenger Hunt and Business Holiday Discounts MARY LOU CAROLAN 20. The Why, What, Who, When, and How of Library Community Partnerships JENNIFER L. HOPWOOD 21. Reaching Out to the Campus Community Through a Student Advocacy Group CYNTHIA M. AKERS and TERRI PEDERSEN SUMMEY Part VII. Event Planning and Implementation 22. Library Services Fair: Putting Friendly Faces with Valuable Services KALEY DANIEL and KIMBERLY VARDEMAN 23. Selective (and Subtle) Marketing of Library Instruction MARK AARON POLGER and KAREN OKAMOTO 24. Lions and Tigers and Fairs, Oh RAMONA LUCIUS 25. The Crabby Librarian: Community Icon and Social Media Star MELANIE A. LYTTLE and SHAWN D. WALSH About the Contributors Index
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