Bob Negen, Susan Negen

Gebundenes Buch

Marketing Your Retail Store in the Internet Age

Beschreibung

This practical guide gives specialty retail store owners a proven system for marketing their stores, allowing them to take on the dominant big box stores and Internet merchants. Filled with fresh and innovative ways to reach customers, it also shows owners how to create a great in-store experience and parlay any sale into a long-term relationship. Bob and Susan Negen show retail owners how to become truly customer-focused, creating long-term customer relationships in-store and continuing communication online.

Autor

BOB NEGEN founded WhizBang! Training after owning an award-winning chain of kite stores for more than two decades. He has spent the last six years teaching other store owners and managers the nuts-and-bolts skills they need to run successful retail businesses. In his work as a speaker, author, and consultant, Bob shares the hard-earned lessons he learned along the way. SUSAN NEGEN is cofounder of WhizBang! Training, where she takes the best of what she learned as an executive for department store giants Bloomingdale's and Macy's and applies it to the independent retail store.

Produktdetails

• Verlag: Wiley & Sons
• Artikelnr. des Verlages: 14504393000
• 1. Auflage
• Seitenzahl: 256
• Erscheinungstermin: 1. November 2006
• Englisch
• Abmessung: 229mm x 164mm x 23mm
• Gewicht: 450g
• ISBN-13: 9780470043936
• ISBN-10: 0470043938
• Artikelnr.: 21425507