Marketing Your School - Hepburn, Simon
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"A thoroughly worthwhile read. 'Marketing Your School' is a perfect guide for all those charged with schools' marketing. Especially good for those just starting out, or for schools who do not have a large marketing function. Packed with many excellent ideas and a really useful chapter on evaluating marketing." Rachel Hadley-Leonard, Founder of RHL Consulting. The book includes advice from experts in design (Helen West), customer relationship marketing (Tim Latham) and primary school marketing (Nic Eversett) as well as case studies from private and state schools. Each chapter concludes with a…mehr

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"A thoroughly worthwhile read. 'Marketing Your School' is a perfect guide for all those charged with schools' marketing. Especially good for those just starting out, or for schools who do not have a large marketing function. Packed with many excellent ideas and a really useful chapter on evaluating marketing." Rachel Hadley-Leonard, Founder of RHL Consulting. The book includes advice from experts in design (Helen West), customer relationship marketing (Tim Latham) and primary school marketing (Nic Eversett) as well as case studies from private and state schools. Each chapter concludes with a handy checklist. To find out more about the ideas behind the book visit www.marketingadviceforschools.com
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