Carolyn Tate

Marketing Your Small Business

• Broschiertes Buch

Produktbeschreibung

Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. * Know your target market -- identify your ideal customers, and what, how and why they buy * Develop business and marketing plans -- learn how to create them and why they're so important * Build effective databases -- develop a database that creates business for you, without the headaches * Solidify your branding -- create a unique brand and keep it fresh and exciting * Understand the power of advertising -- assess if it's right for your business and how to pick the right strategies * Master publicity -- get your business in the media with the right message * Implement relationship marketing -- develop and maintain networks to create new opportunities * Embrace websites and online marketing -- build a website that drives customers to you, and use online tools and search engines to generate business Open the book and find: * Easy steps to create a marketing plan * Smart models to keep your marketing efforts focused * Hypotheticals and true stories to demonstrate marketing tactics * Great ways to develop and perfect your branding * Methods to create fantastic advertisements * Techniques to generate great publicity * Clever ideas to build your business relationships * Straightforward explanations of online marketing strategies Learn to: * Create a great marketing plan for your small business * Develop a powerful brand that's instantly recognisable * Use advertising and publicity to grow your business * Make the most of networking and online marketing

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Produktdetails

• Verlag: Wiley
• Australian and New Zealand edition
• Seitenzahl: 392
• Erscheinungstermin: 19. September 2011
• Englisch
• Abmessung: 235mm x 191mm x 21mm
• Gewicht: 737g
• ISBN-13: 9781742168524
• ISBN-10: 1742168523
• Artikelnr.: 35718968

Autorenporträt

Carolyn Tate is a small-business marketing expert with a passion for making marketing real for business owners. As a small-business operator herself, she's tried all the tactics in this book, so she knows what works and what doesn't. To find out more, visit www.connectmarketing.com.au.

Inhaltsangabe

Introduction.
Part I: Entering the World of Marketing.
Chapter 1: Understanding the Marketing Process.
Chapter 2: Putting Customers First.
Chapter 3: Being Mindful of Market Forces.
Chapter 4: Failing to Plan is Planning to Fail.
Part II: Investing In Your Brand.
Chapter 5: Brand Basics.
Chapter 6: Creating Your Visual Brand Identity.
Chapter 7: Brand You.
Chapter 8: Creating a Grand Brand Experience.
Part III: Getting Your Business in the Media.
Chapter 9: Mastering the Basics of Advertising.
Chapter 10: Developing Your Advertising Plan.
Chapter 11: Getting the Message Out.
Chapter 12: Mastering the Basics of Publicity.
Chapter 13: Planning for Publicity Success.
Part IV: Relationship Marketing.
Chapter 14: Introducing Relationship Marketing.
Chapter 15: Putting Relationship Marketing to Work.
Part V: Marketing Online.
Chapter 16: Discovering e-Marketing.
Chapter 17: Developing a Great Website.
Chapter 18: Driving Traffi c to Your Website.
Part VI: The Part of Tens.
Chapter 19: Ten Hypothetical Answers to the Customer Value Proposition
Model.
Chapter 20: Ten (or So) Marketing Do's and Don'ts.
Chapter 21: Ten Nifty Marketing Ideas That Won't Bankrupt You.
Part VII: Appendixes.
Appendix A: Marketing Plan Template.
Appendix B: Marketing Budget Template.
Index.