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Aim of this book is to target the small group of people. Especially undergraduate students like BBA and B.Com. and all other learners. In this book chapter one is about the marketing mix and marketing promotion. In chapter two students will find the external management of the market that is the distribution management and channel management. Third chapter talks about the marketing research and how can we enter in the market with the new product and new strategy and it also talks about the primary and secondary data and marketing research process. For any research main part is the case study. So last chapter talks about the case study and how to write good and effective case study, and how to analyze case study. So by this simple chapter summary students can identify more for their study purpose and examination purpose and also for life learning.